The Come Back New Innovations Preview was held onboard Ruby Princess to announce a $450 million investment Princess made to enhance our onboard guest experience. Key media partners were invited to experience the following products:

 

• SHARE by Curtis Stone

• The Princess Luxury Bed

• Chocolate Journeys

• The Voice of the Ocean

• The Salty Dog Gastropub

 

I created the press kit for the event and managed the development of all event collateral and signage, partnering with Public Relations on the logistics of planning an event onboard a ship during a turn. 

 

RESULTS

632 total placements*

271M total audience reach*

$2.5M+ EAV*

$0.23 CPM

36+ Media Attendees

*Totals include online, social and press release placements.