Come Back New Innovations Media Event
The Come Back New Innovations Preview was held onboard Ruby Princess to announce a $450 million investment Princess made to enhance our onboard guest experience. Key media partners were invited to experience the following products:
SHARE by Curtis Stone
The Princess Luxury Bed
The Voice of the Ocean
The Salty Dog Gastropub
I created the press kit for the event and managed the development of all event collateral and signage, partnering with Public Relations on the logistics of planning an event onboard a ship during a turn.
632 total placements*
271M total audience reach*
36+ Media Attendees
*Totals include online, social and press release placements.