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Come Back New Innovations Media Event
The Come Back New Innovations Preview was held onboard Ruby Princess to announce a $450 million investment Princess made to enhance our onboard guest experience. Key media partners were invited to experience the following products:
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SHARE by Curtis Stone
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The Princess Luxury Bed
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Chocolate Journeys
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The Voice of the Ocean
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The Salty Dog Gastropub
I created the press kit for the event and managed the development of all event collateral and signage, partnering with Public Relations on the logistics of planning an event onboard a ship during a turn.
RESULTS
632 total placements*
271M total audience reach*
$2.5M+ EAV*
$0.23 CPM
36+ Media Attendees
*Totals include online, social and press release placements.
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