TASK: Cosabella launched a new apparel collection named CSBLA. I was tasked with writing a brand statement which highlights key points in CSBLA's vision, pinpoints its differentiating factors and identifies the target consumer.

 

BRAND STATEMENT:

CSBLA is a lifestyle brand, founded on the principle that women want to feel comfortable without sacrificing style and fit. Delivering curated collections of high quality apparel, CSBLA presents consumers with elevated designs made from unique and innovative fabrics sourced around the globe. Designed by the product and development team of the leading Italian luxury brand Cosabella, each garment demonstrates the same vision focusing on the importance of quality, attention to detail, fabric texture and above all, comfort. CSBLA is about versatility; it's effortlessly wearable clothing for the understated contemporary woman.