Background:  Sky Suites are a new luxury stateroom category available only on Sky Princess and Enchanted Princess, the brand's two newest ships. It features the largest balcony at sea and a host of exclusive service benefits available exclusively to Sky Suite guests.

 

The Objective: To create a halo effect for Princess' new ships by driving awareness for Sky Suites as a new ultra-luxurious stateroom, offering unparalleled service and amenities.

 

The Plan: Utilize Sky Suites as a main message when promoting Sky and Enchanted Princess. Highlight the over 1,000 square foot balcony as a main selling point for the space, creating storytelling opportunities around the design and service elements.

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The Challenge:

Sky Suites were the slowest selling stateroom category in the first 8 months of Sky Princess being on sale, due in part to there being no imagery of the space. 

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The Results:

Development and distribution of renderings, Sky Princess collateral, email comms, key assets for promotion of the Sky Suite, as well as the launch of a completely revamped landing page resulted in in a 49% increase in Sky Suite bookings on Sky Princess over two months. An increase that resulted in Sky Suites being sold out for the entire open for sale season.