SITUATION: An in-store visit to multiple luxury department stores determined that Cosabella products had the least amount of marketing copy on their hang tags as compared to other competitor luxury lingerie and apparel brands sold in the same space.
A fun, unique, and highly noticeable hang tag which consisted of:
Outside: White with company logo
Inside: Pink with brief company overview
Insert with collection name and brief collection description
Scan tag directs consumers to cosabella.com
PACKAGING & IN STORE DISPLAYS:
Cosabella as a brand is known for color. Using that to our advantage, we created a multitude of new and innovative ways to package our product to best showcase the range of colors, while also being different from the conventional packaging one would see in the lingerie section of a department store such as the heart shaped panty pack and the die cut belly band around the Never Say Never gift set.