A tweet up event held in SOHO, New York at the Cosabella Flagship store to create buzz around the premiere of Oxygen Network's "The Face" episode featuring Cosabella.
Guests were encouraged to tweet using the hashtag #CosabellaTheFace to win a series of gifts. I was live tweeting from inside the event with interview responses from the show's models as well as posting pics on Facebook to give our social followers an inside look.
The event included complimentary wine, champagne, small bites and a mini makeover provided by Ulta. Multiple televisions were set up throughout the venu featuring Cosabella's episode.
#CosabellaTheFace was the number one trending topic on Twitter receiving over 1 million tweets for the night.