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Born To Dance
Background: Princess Cruises partnered with Oscar, Grammy and Tony award-winning composer, Stephen Schwartz to bring four new production shows onboard their ships. Born to Dance was the second musical production created exclusively for Princess by Stephen Schwartz.
Born to Dance celebrates the aspirations, hurdles and triumphs of professional dancers, as told through tributes to Broadway’s greatest choreography featuring famous hits including “West Side Story’, “A Chorus Line”, “Chicago” and more.
The Objective: To position Princess as an industry leader with world-class entertainment
The Creative: Born to Dance was the second of the four productions.
To promote the show we developed:
Email deployed to past passengers and prospects
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